Greetings, my name is Arpaporn, alternatively referred to as "YUI".

I possess a Master of Public Relations and Advertising degree from the University of New South Wales in Sydney, Australia. I held the position of managing director at Paponk Makeup, a Thai cosmetics brand.

I am currently exploring career opportunities that involve branding and project management. My expertise lies in delivering branding design solutions, devising branding strategies, implementing marketing communication plans, formulating marketing strategies, procuring products, evaluating consumer insights, and overseeing retail operations. 

 

During my time at Paponk, I was responsible for building the brand from the bottom up. My responsibilities included carrying out market research, developing concept designs, planning branding strategies, performing cost management, sourcing products and packaging, formulating marketing strategies, putting marketing communications into action, and negotiating with business partners.

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My work has been featured in both local and foreign publications, including Packaging of the World, The Dieline, Beautyhankook, and Khaosod English. Furthermore, I was invited to speak about brand creation as a guest speaker for business-related events such as the Cosmex beauty expo at the In-cosmetics Asia event, as a guest speaker at Assumption University Thailand, and as a guest speaker at the KSME Care Talk organized by Kasikorn Bank.

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